Not Provided: How to Use Behavioural Analytics to Infer Keywords

I spent a lot of time in the past doing SEO whilst running my own websites and Ive always been fascinated by Visitor Intent. I used to spend hours sifting through keywords and working out what people really wanted from my website. As an analytics consultant, I now employ more sophisticated classification models designed to group large number of keywords into intent "buckets" and align these with the customer journey (the topic of another blog post). But Not Provided has made that virtually impossible for Google organic traffic. Nothing can … [Read more...]

What People Do First: Conversion Lessons for Lead Generation

Between your well-crafted landing page and conversion there’s a journey. You spend hours getting the copy, layout and call to action just right and you hope that people make the journey in that one-page step. But in reality, people take detours. Looking at these detours helps you understand: What decision point are people at — Some are ready-to-convert, some are researching but persuadable, others are "just looking". They all have their own personal agenda. Do you know how many of them fit a certain profile? Where do they come from? It’s … [Read more...]