Between your well-crafted landing page and conversion there’s a journey. You spend hours getting the copy, layout and call to action just right and you hope that people make the journey in that one-page step. But in reality, people take detours. Looking at these detours helps you understand: What decision point are people at — Some are ready-to-convert, some are researching but persuadable, others are "just looking". They all have their own personal agenda. Do you know how many of them fit a certain profile? Where do they come from? It’s … [Read more...]