Not Provided: How to Use Behavioural Analytics to Infer Keywords

I spent a lot of time in the past doing SEO whilst running my own websites and Ive always been fascinated by Visitor Intent. I used to spend hours sifting through keywords and working out what people really wanted from my website. As an analytics consultant, I now employ more sophisticated classification models designed to group large number of keywords into intent "buckets" and align these with the customer journey (the topic of another blog post). But Not Provided has made that virtually impossible for Google organic traffic. Nothing can … [Read more...]