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Analytics is about distributing knowledge, not data

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Not Provided: How to Use Behavioural Analytics to Infer Keywords

November 13, 2013 by cmardiros Leave a Comment

I spent a lot of time in the past doing SEO whilst running my own websites and Ive always been fascinated by Visitor Intent. I used to spend hours sifting through keywords and working out what people really wanted from my website. As an analytics … [Continue reading]

Filed Under: Data Analysis Tagged With: behavioural analytics, not provided, visitor intent

How to Leverage Google Analytics API to Monitor Ecommerce Health

September 13, 2013 by cmardiros 1 Comment

Revenue - arguably not the best KPI but it's the metric that most business owners obsess about on a daily basis "How much money have we made yesterday?". As a result, digital analysts obsess about it too. It's a handy barometer that measures how … [Continue reading]

Filed Under: Ecommerce Alerts Tagged With: alerts, ecommerce, funnel

What People Do First: Conversion Lessons for Lead Generation

August 18, 2013 by cmardiros Leave a Comment

Between your well-crafted landing page and conversion there’s a journey. You spend hours getting the copy, layout and call to action just right and you hope that people make the journey in that one-page step. But in reality, people take detours. … [Continue reading]

Filed Under: Data Analysis Tagged With: lead generation, visitor intent

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Carmen Mardiros


"Analytics is about distributing knowledge, not data" is an inspiring quote from Gary Angel, one which I subscribe to completely.

Digital analytics is hard, it's really hard. Not the technical part, but the driving change part.

I'm constantly learning how to produce analytics that drives continuous change. This blog dips in and out of that journey.

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