I spent a lot of time in the past doing SEO whilst running my own websites and Ive always been fascinated by Visitor Intent. I used to spend hours sifting through keywords and working out what people really wanted from my website. As an analytics … [Continue reading]
How to Leverage Google Analytics API to Monitor Ecommerce Health
Revenue - arguably not the best KPI but it's the metric that most business owners obsess about on a daily basis "How much money have we made yesterday?". As a result, digital analysts obsess about it too. It's a handy barometer that measures how … [Continue reading]
What People Do First: Conversion Lessons for Lead Generation
Between your well-crafted landing page and conversion there’s a journey. You spend hours getting the copy, layout and call to action just right and you hope that people make the journey in that one-page step. But in reality, people take detours. … [Continue reading]